Many business owners struggle to separate themselves from every aspect of their business. They believe that to maintain control, they need to have their finger in every pie. However, this couldn't be further from the truth. It's important to understand that your job role as a business owner may not necessarily be to perform every task in the business.

With little or no training, you have placed one of the largest places of communication of your business with the team that (sometimes) don’t want more business. They are so flat out organising the chaos that already exists.

You are living in an attention recession.

I, personally, have found myself often sifting through Facebook with no goal. I’m not looking for anything. I didn’t pick my phone out of my pocket for any real reason other than to pass the time.