With little or no training, you have placed one of the largest places of communication of your business with the team that (sometimes) don’t want more business. They are so flat out organising the chaos that already exists.

You are living in an attention recession.

I, personally, have found myself often sifting through Facebook with no goal. I’m not looking for anything. I didn’t pick my phone out of my pocket for any real reason other than to pass the time.

A few years back, I was sitting with an audience of 2000. It was my graduation night. This rite of passage was mine for the keeping.