STRATEGIC MARKETING SOLUTIONS
BOOST YOUR BUSINESS WITH EXPERT SERVICES
We Do Your Marketing For You
Marketing for your business.
Done for you.
We’re like the in-house marketing person you wish you had, for a fraction of the cost.
You don’t need to train us, manage us or chase us up all the time.
If you want A MARKETING PERSON who KNOWS & CARES about your business - you should be dealing with us.
We help you create your marketing strategy, which we manage and implement while training your unique, individual, single point of contact Business Abundance specialist to be an expert in your business and the messages you want to communicate to your clients.
We’re not someone you pay to come in and do a 4 hour project. If that’s what you’re after, look elsewhere.
If you’re looking for someone to work with your business for years to come, becoming an important part of your team… Read on.
Our aim is to be valued and appreciated for our service and results. The measure of success is whether or not you invite us to your Christmas party.
To check out our packages, service inclusions and frequently asked questions - continue to scroll down.
Benefits Of Strategic Marketing
Increases in your revenue, brand awareness, reputation and trust
Cohesive, consistent marketing activities that never get forgotten
An effective marketing person for less cost than an employee (and without the hassle)
Deal with a person who is receiving or has done world class training
No need to follow up or manage marketing activities, as we manage them for you
Receive weekly calls and email reports explaining what we’ve done and what we will be doing
One contact who learns, understands and does everything required for your business
A service and person that can scale with your business as it grows
Marketing Service Options (as required, plus more!):
01 — Annual Marketing Strategy
Before we start, we look at your brand, your goals and what channels we should pursue.
We’ll agree on branding, messages and communication styles.
We’ll agree on what needs to be done and how it should be done.
This is so we know what we will be doing, and you know we’re doing what you need.
02 — Collecting Reviews and Testimonials
Word of mouth is the best way to get new business right?
No brainer.
Well, we’ll make sure your business has systems in place to collect reviews and testimonials.
We’ll also chase clients up to ensure that you are getting a steady flow of referrals and recommendations coming into your business.
03 — Google My Business Management
The first place most people see your business is through Google. They provide a service which has effectively replaced the Yellow Pages at no cost.
It shows your opening hours, reviews, pictures and videos about your business. Most business owners neglect this important piece of real estate. We won’t.
We will get it up to date as a showpiece then make sure it’s kept current and reviews receive a response.
04 — Search Engine Optimisation (SEO)
There is a lot said about SEO.
Is it worth it?
Is it a scam?
Should I do it?
Well, if done right in conjunction with activities you should be doing anyway (newsletters, blogs, social media) it’s a great investment. Not only does it ensure your business shows in prime positions when people are looking for you, if you own the top places it’s worth thousands of dollars per month in equivalent advertising cost!
We’ll make sure your website is on point, and that there are regular articles, blogs, newsletters etc pushing people to your website to build it’s rankings.
05 — Scheduled Social Media Posting
Consistently putting out relevant content onto social media can be a chore.
Whether it’s Facebook, TikTok or Instagram, we’ll take care of all your consistent posting requirements, setting up scheduled posts to ensure it’s never forgotten about.
If you need something special put up on social media, send it to us and we can take care of it for you.
06 — Newsletter List Building
Your customers are one of your business’s most important assets.
A monthly newsletter is THE BEST way to keep them up to date with what is happening and make sure you don’t get forgotten about.
Not only does this improve your reputation and trust with your customers, it creates SALES and generates more REFERRALS.
Through your website, newsletter, social media and blogs we’ll be collecting as many names for your newsletter list as possible.
People who want to hear more from you.
07 — Newsletters
We’ll draft a newsletter (as agreed upon) to review. Once it’s finalised, we’ll send it out and manage your newsletter list.
08 — Blogging
Keeping new content coming into your website is important. It’s great for SEO and really shows your potential clients you know what you are doing.
We’ll make your blog posts for you, and post them ensuring that this isn’t forgotten about.
09 — Minor Website Updates and Changes
Depending on your website system, we’ll be able to make small updates and changes as you require.
If you don’t have a website, or it needs recreating, we’ll be able to add this into our service - all included in the usual fee.
10 — Graphic Design of Brochures, Flyers etc.
Great businesses have great brochures.
We’ll be making these for you, showpieces that can be used to really put your best foot forward with clients.
Need flyers or want to do mail outs? We can make those too. No problems.
11 — Miscellaneous
If it’s important for your business, and part of our agreed marketing plan - we will take care of it for you!
Hear from Adam
If you’d like to hear from one of our happy clients about what we did for them, check out the video below.
Frequently Asked Questions and Other Things.
Is it expensive?
We don’t think so. In fact, we conducted significant market research before we got started and here’s what most business owners said when we mentioned our price point.
“That’s less than what I expected”.
In fact, 85% of business owners thought the service would cost two to three times what we charge.
Here are some of the things they said about our pricing:
Not expensive compared to an employee.
Way cheaper compared to hiring 10 different specialists, without including my time.
Less expensive than my time - I can do much more valuable work.
This is cheaper than me recruiting, training and managing someone
Our brand is an important and valuable asset - we’ll be increasing its value regardless of what work we get from it.
You’ll generate far more work than what we’ll pay you, I know when we do these things we get results, I just don’t have the time.
I have employees that do this for me.
From our experience and research, marketing is left to administrative employees who have different priorities.
They have to answer the phone, organise jobs, CHASE DEBTORS, enter and reconcile bills among a million other things. If they don’t do those, they get in trouble. If they ‘forget’ the marketing it’s no worries for them and only an annoyance for you, their employer.
We’re not having a go at them, they literally are super busy doing their job and don’t want to muck it up by doing something they’re not trained for!
This means a lot of businesses have employees doing their important and valuable marketing who:
Are not trained
Lack experience
Lack guidance
Are doing it in their spare time when they have it
Miss things
Lack a coherent short or long term strategy
Send mixed messages to clients or the wrong brand messages
Have no accountability (or targets) for results
and… Just DO NOT TREAT IT AS AN IMPORTANT PRIORITY.
If you’re happy with your setup, that’s fine.
But from our point of view, it’s far cheaper, more effective and better for everyone if we’re taking care of it for you.
My business can’t afford this
“It’s not what you pay, it’s what you get”.
There’s always money in business. People think of it as a resource.
It’s not a resource though, it’s a priority. And in business you put your priorities in areas that give you the best returns.
Most businesses cannot afford for growth to stagnate.
“If you stand still on the train tracks, you will get run over.”
If you’re not looking to grow your business - of course you can’t afford this, it’s a waste of money.
If you’re looking to grow your business and keep your business brand going for years to come, you can’t afford not to! It’s a service that pays for itself and leaves you with plenty more.
I have other firms who do things for me
Great! If it’s all working for you.
A few questions to think about though:
Do they do everything?
Do you have to manage them individually?
Are you happy with the results or how things happen?
How does the cost compare to us and does it waste your time?
Do they only do what they specialise in, or do they do what you need?
Our key value proposition is that we are one person, one contact with experienced training and support to deal with your business and focus on your business. If that’s not what you need then no worries.
I don’t know what marketing my business should be doing. How can you help me?
We’ve got some seriously experienced marketing talent within our organisation.
We’re experts in small businesses and have dealt with hundreds of businesses in most industries.
We’re not looking to do everything, we’re looking to do the 20% of things that will generate 80% of the results for you.
The first thing we do is understand your goals and objectives.
The second thing we do is understand your position in the market and your unique value propositions.
The third thing we do is create an agreed marketing plan along with specific action items.
Once we’ve done that with you, we start work.
Remember, we’re the experts so that you don’t have to be.
How good are your people?
All of our people are exceptional human beings.
Depending on your businesses size, and your package with us will depend on their experience.
Starting out, we have trainees who are supervised by experienced marketers. They complete a lot of world class training and learn on the job with our clients. Don’t expect trainee results though, within the time it takes for them to get to know your business they’ll have more training than anyone you’ve probably dealt with before and they’ll be following a plan created and supervised by an expert.
At the other end, we have elite marketers who have been in the game for years, have more training than they need and you will trust them 100%.
Why should I choose you instead of another agency?
If you haven’t figured out by now, there isn’t anyone doing what we are doing.
Certainly not at the price point.
Read about us - hear our message. If it’s your jam you should deal with us.
If you’re not into it, no worries. All the best.
We don’t advertise, why should we do anything?
If you want to grow your business and you do nothing now, think about this:
“What would happen if you did?”
We tried advertising before and it didn’t work, why is this any different?
We hear this one all the time. That’s why we do what we do.
We believe most small businesses are hampered by a lack of time, skills and experience.
Which means most attempts at things result in poor or no results.
The other key reason things do not work is there is no strategy. For example, Facebook. People think they should be posting on Facebook, so they post things on Facebook.
No thought is given to whether Facebook is right for the individual business and no thought is given to the messages that need to be portrayed to clients, long term goals or branding concerns.
But, I don’t have time to manage a marketing person…
That’s why we manage them and your agreed marketing plan for you!
What if I don’t have time to supply you with all the pictures and information you’ll need?
No worries, that’s exactly why you need us.
We’ll learn your business and do whatever we can to collect the information we need, even talking to your suppliers.
If you don’t have time to give someone information, you certainly don’t have time to manage your marketing.
My business is already busy, why do I need this?
Do you want to grow your business? If yes, then we can help you grow it faster.
What happens if the work stops? Your competitors have already taken a hold of your customers’ minds and it’ll take months or years of marketing to get your brand back to the top.
Also, premium brands attract premium prices and/or have better quote/sale conversion rates. Our work will help you solidify your placement within the market.
Will your person make sales calls?
Well, we have a VIP plan where everything is possible, but the answer is “yes” and also “no”.
“Yes”: We will be able to call some of your targeted clients each week to build newsletter lists. We will then re-target them with automatic, targeted and tailored marketing.
“No” means we won’t go out there cold calling trying to drum up jobs for you to do. We’re in the marketing game, not sales.